360 Brand Identity Development | Creative Lead

OWNING THE NOW.

The CW was a trans media entertainment brand at the forefront of the changing media landscape and like the audience, we embrace change. Where What's Next Starts is not about leaving television behind. It's about re-inventing television for the future. We share with our audience a passion to be culturally current. We live in the moment and look to the future. We are…CW TV NOW

NOW IS AT THE CORE
OF THE TV NOW PROMISE.

The CW Brand Platform from technology, to design and communication must always look forward, connecting the audience to what's next. And our consumers lives are in the world of the multiscreen NOW. "How do we produce something that is a one-step platform? No matter where the viewer is looking, do they know they are looking at a CW brand platform?