360 Brand Identity Development | Creative Lead
Dare to Defy is an invitation and an anthem to be a part of something bigger. Dare to Defy was Inspired by characters that continually challenge and defy expectations and beliefs. They rise and fall to every challenge place in front of them…making the EVERY DAY EXTRAORDINARY. They inspire us to look for something more and to take the road to higher places.
hey thrive on subverting expectations, and showing up when you least expect. This evocative and sophisticated concept allows The CW's attitude and voice to become highlighted through show specific textures and own able photographic techniques that are anything but expected.
THE DEFIANT DECLARE THEIR PRESENCE AT THE MOST UNPREDICTABLE MOMENTS.
2016-Cadillac Releases Dare Greatly
2016-USA Network Releases 'We The Bold' Network Tagline
2018-Netflix releases Dare to Consider Campaign
2021-Scripps Company Launches Defy TV Networks.
