Brand Identity Development | UXUI | Swag | Print
Creative Storytelling | Social/Digital
Health 2 Go's mission is to provide care and education to underserved, hard to reach communities. It is an important story about community healthcare that needed to reach donors, partners, and the people it serves — without feeling like another global health campaign.
he idea was to center the brand on joy. Smiling children. Healthy families. Communities thriving. To bring that world to life, an original series of illustrated Ghanaian characters was created — culturally specific, warm, and human — replacing overused visual language of international aid with something far more powerful: hope.
Information Graphics for series of PR articles.
Style guide, PowerPoint templates, posters, social content, web and mobile design, and merchandise — all governed by a single visual voice. Warm. Consistent. The donation experience was engineered to remove every barrier between intent and action. From the first impression to the final touchpoint, Health 2 Go looked exactly like what it was: an organization confident in its mission and ready to grow.
UXUI Development for the donation site
Design for various promotional SWAG
Vertical video for social and media channels promotion
